Luisa Valente | | Logistic platform & apps

PORTFOLIO | Logistic platform & apps


Bike-messengers service design
Inspired by the pioneers in the US and UK, Ponyzero developed an Italian business in the bike delivery field. The company’s logistic platform was completely redesigned to support its three main services:

  • pony express
  • postal service
  • last mile deliveries (an integration of the ordinary road deliveries)


The platform is now under development


Technical partners: Politecnico of Turin, Istituto Superiore Mario Boella, Synesthesia Srl



Mapping the service
The photo on the left shows Ponyzero’s service blueprint, a design document written during the earlier phases of the service analysis (useful in complex and integrated contexts).

It points out:

  • the actions the customer takes to interact with the system through the touchpoints
  • the frontstage actions between the employees and the customers
  • the backstage actions that make the system work but are not visible to the user



Designing the flows
After defining the service, a flowchart of all the online interactions clarified to the technical team and the client all the steps to consider.



Ponyzero, a bike messengers start-up
Marco Actis, co-founder of the start-up, explains Ponyzero’s business.
(Italian language video).






An Android app to move fast
The design of the app for bikers takes into account their particular working conditions. All the elements are big, easy to reach (in winter the bikers may work with glows) and prioritised based on the usage sequence (e.g. the address comes before the recipient’s name and the expedition number).


Optimised delivery algorithm
The backend implements an algorithm developed by Politecnico of Turin to optimise the bikers routes. The backend is used by Ponyzero’s backoffice to manage the whole logistic process (e.g. some shortcuts help the team monitoring the situation and intervene in case of delays)

Tracking a delivery
The responsive website allows the clients to monitor their expeditions, tracking them until they are at destination.

Top page image:

Back to all works


Category: Functional design, Information architecture, Prototyping, Service design