Luisa Valente | Goodmakers | E-COMMERCE


Goodmakers | E-COMMERCE

From selling wine to offering a wine experience


Wine artisans storytelling
Putting into the foreground the wine makers identities to rebuild the User Experience of this e-commerce.
Giving value to the traditional local productions through the power of real images and a very clean interface.


New Artisans listing based on people

Good wine makers
Passionate real people who defend traditions and nature, find new online market opportunities on the platform.
Reducing intermediation by allowing the wine makers to tell their stories and the value of their products.


Old Artisans listing based on logos




Neo-rural interconnections
Forerunner of the ideas of the Rural-Hub movement, Goodmakers promotes a new relationship between producers and consumers.

Lorenzo Quarello, founder of the start-up, explains Goodmakers’ philosophy.




New wine product page (iconic)

Products as cultural vehicle
An aware consumption needs lots of details about the production and the best wine serving: the most important ones are available at a glance. The others are below the fold.



The art of wine making
Showing the art and strain of distilling the Earth soul in a stem glass. That’s Goodmakers’ manifesto (responsive view).



Some UX recommendations have not been implemented yet

The "Network sell" section is under redesign




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Category: Usability revision, User Experience analysis