100 things every designer needs to know about people |Susan Weinschenk03 giu 2014, by all, books, events in
We design to generate responses from people (to buy something, to read more, to take action of some kind).
Understanding what makes people act the way they do is a mix of real science, research and practical examples.
The goal is to design more intuitive and engaging websites, applications, and products that matches the way people think, work, and play.
We will discuss about this book and the related subjects:
ABOUT THE BOOK
These are a few of the questions that the book explores to increase the effectiveness, conversion rates, and usability of design projects:
- What grabs and holds attention on a page or screen?
- What makes memories stick?
- What is more important, peripheral or central vision?
- How can you predict the types of errors that people will make?
- How do you motivate people to continue on to (the next step)?
- What line length for text is best?
- Are some fonts better than others?