Luisa Valente | 100 things every designer needs to know about people |Susan Weinschenk
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100 things every designer needs to know about people |Susan Weinschenk

03 giu 2014, by Luisa Valente in all, books, events

We design to generate responses from people (to buy something, to read more, to take action of some kind).
Understanding what makes people act the way they do is a mix of real science, research and practical examples.
The goal is to design more intuitive and engaging websites, applications, and products that matches the way people think, work, and play.

We will discuss about this book and the related subjects:

100 THINGS EVERY DESIGNER NEEDS TO KNOW ABOUT PEOPLE, by Susan Weinshcenk

The event has ended

Twesday 10th Jun 2014,
7:30 – 9:30 pm, Toolbox Office, Turin – Italy

ABOUT THE BOOK

These are a few of the questions that the book explores to increase the effectiveness, conversion rates, and usability of design projects:

  • What grabs and holds attention on a page or screen?
  • What makes memories stick?
  • What is more important, peripheral or central vision?
  • How can you predict the types of errors that people will make?
  • How do you motivate people to continue on to (the next step)?
  • What line length for text is best?
  • Are some fonts better than others?